Stitchin’ Fever looking to spread the wealth

Ashley Thompson
Published on September 12, 2013
www.hantsjournal.ca

A growing custom sewing business that recently gained hundreds of new clients is settling in at its new home base in Windsor.

Stitchin’ Fever Custom Sewing, a subsidiary of the Martock-based Atlantic Elite Group of companies, moved from a smaller location on Chester Road to a warehouse on Tregothic Drive in Windsor April 1
The Atlantic Elite Group of companies also includes Stud Me Out Stables, Hay Hugger and Running Free Farm.

Jackie Morash, the director of Stitchin’ Fever, says the expansion is largely the result of a company Stitchin’ Fever once subcontracted from closing its doors.

“We inherited all 400 of its customers,” Morash said.

Stitchin’ Fever serves commercial and residential clients from near and far.

“The advantage to us as a manufacturing facility is we’re not counting on Windsor to be the provider for our income,” she said, noting that Stitchin’ Fever caters to clients throughout the Maritimes and beyond.

The family-owned company can produce or repair such products as: banners, awnings, gazebos, lawn furniture, upholstery, custom leather pieces, truck tarps and covers, bags, privacy panels and tent trailers.

Formed less than three years ago, Stitchin’ Fever has landed contracts to manufacture scientific research products, including a miniature parachute for sonar deployment, and silk curtains that help protect the environment from erosion caused during construction.

We’re not looking to get rich. We’re looking to spread the wealth.” Jackie Morash

Morash says the plan is to add six new employees to their current staff of three by the fall.

“We know where Windsor Wear was here that we have a good variety of sewers still available that can pretty much come in and step right up to the plate,” she said.

Morash says the goal is to become a stable employer in Windsor, providing local people with jobs that offer good compensation and benefits.

“We don’t want people who work for us living paycheck to paycheck if at all possible,” said Morash, who has mainly been running Stitchin’ Fever with her husband, Mike Morash, and their three kids until now.

“We’re not looking to get rich. We’re looking to spread the wealth.”

Morash hopes Stitchin’ Fever will be operating in its own warehouse, with at least 12 employees and a much larger list of clients, in five years.

“We can probably fix most things that other people can’t. We’re very creative in what we can produce for you with industrial materials.”